g
If your grass is starting to unexpectedly disappear or turn brown in certain areas, there’s a good chance your property has been taken over by an army – of larvae! Mainly found in the southern regions of the United States, armyworms are destructive landscaping pests at the larval (caterpillar) life stage of an armyworm moth. They get their name by…
BIRMINGHAM, Ala. – Landscape Workshop recently completed the acquisition of the commercial landscape operations of Southern Scape, based in Madison, Alabama. Southern Scape will continue to operate as a Design/Build and Pool Installation company with a focus on the residential market. “The LW team is excited to continue building on the success Greg Shaw and his team have created since…
Landscape Workshop Acquires GreenScape, Inc BIRMINGHAM, Ala. – Landscape Workshop recently completed the acquisition of the landscape operations of GreenScape, Inc based in Memphis, Tennessee. The Landscape Workshop team is dedicated to maintaining the traditions GreenScape has worked so hard to establish during their over 80-year history. GreenScape’s owner, Kathryn Hetzler and the entire GreenScape team will ensure a…
Introducing LW’s Newest Technology Investment: The robotic mower by RC Mowers! Landscape Workshop is thrilled to be joining in on the latest Landscaping Technology Advancement – the robotic mower! This new machine makes it possible to maintain landscapes that otherwise seemed nearly impossible. With it’s stability, accuracy, and reliability, the RC Mower has made tall grass cutting, steep hill cutting,…
While the flowers may not be blooming, there’s actually quite a bit of work to be done during the dormant season for our Landscape Workshop crews. Maintaining your property in the chilly months ensures a green and blooming property come spring, and could end up saving you and your business money in the long-run. Here are our top three tips…
BURRRRR….. The fall months have suddenly taken a turn for the COLD. Worried about keeping your lawn just as healthy as it was during the summer? Well, you are in luck! Winter lawn maintenance and health is the simplest of all seasons even though the outward appearance of the lawn will frighten many homeowners. Read below to hear from expertise, Sr….
HELLO CHATTANOOGA! We are thrilled to enter our 4th market in Tennessee, bringing our footprint total to 11 markets across the Southeast. Images Landscape Service and Landscape Workshop have been working together for more than six years, developing a relationship built on shared values of providing quality landscape services with a proactive management approach. After 16 years in business,…
The wildlife that we get to enjoy in the cooler months is truly something magical, but when they eat or destroy our beautiful flowers – now, that’s not so magical! One of the most frequently asked questions that we get in our Floriculture department is “What can I do about deer destroying my flowers?” Our floral expert, Director of Floriculture Leah…
The fall months are some of the best of the year – the crisp morning air, the joy of different holidays, the pumpkins on porches, the coffee & hot cocoa… but fall also brings challenges for a healthy lawn. The best thing you can do for your lawn this fall is to be prepared – plan ahead. Sr. Account Manager, Jeremy Comer…
BIRMINGHAM, Ala. – Landscape Workshop recently completed the acquisition of the landscape operations of Quality Lawnworks of NWF, based in Fort Walton Beach, Florida. In 2010, founder Jeff Hebner began his landscape career with just a truck and small trailer. Through hard work and dedication, he built Quality Lawnworks of NWF into the reputable landscaping company known today. Jeff…
Michelle joined the LW staff in 2024 and comes to the team with a unique skill set to support and expand the productivity of our C-Suite. A University of North Carolina at Chapel Hill graduate, Michelle holds a degree in journalism and has a diverse background in communications, taking her from the fast-paced arena of professional sports marketing to the rewarding world of educational consulting to the complex inner workings of the United States government. For the past 11 years, she has served as a C-Level executive assistant in an international consulting firm and was an integral part in establishing a new division of the company. With this variety of experience across multiple industries and having set up and built several small businesses from the ground up, Michelle brings a keen eye for detail and expertise in administration to the LW team. She is responsible for managing special projects, driving strategic initiatives and collaborating with the senior executive team to optimize company performance.
Chase Matherson has served Landscape Workshop for 10 years under the IT umbrella. Starting his career in IT as a systems admin, Chase worked his way up the ranks to a Network Engineer. Through his hard work and dedication, he now serves as the Director of IT. Under his leadership Landscape Workshop has been able to seamlessly evolve in the technology realm and continues to progress.
A native of Birmingham, AL, Taylor Langley brings significant marketing experience with her. She has worked on numerous campaigns for both local and national brands. Langley comes from RealtySouth, a Berkshire Hathaway affiliate, where she had significant marketing experience with a focus in digital marketing. Langley is responsible for overseeing all aspects of Landscape Workshop’s marketing initiatives including brand awareness, website design and optimization, digital campaigns and more.
J.T.’s main priority as CEO is to keep Landscape Workshop’s customers and employees happy. Since joining the leadership team in 2014, his primary goal has been to cultivate a performance culture – not a political one. We believe that we have the best talent in the industry, and J.T. aims to align every team member with our mission to be the most dependable landscape service provider in the Southeast.
A dedicated professional with over 25 years of experience as a management consultant and operator, Joe brings with him his expertise in operations, supply chain/procurement, finance and capital productivity. Joe’s main focus is to ensure that all of the LW branch locations are delivering consistent, superior service in every market we serve, while also developing LW employees to be the best that they can be every day. With Joe’s comprehensive experience, we are dedicated to maintaining our reputation of industry-leading customer service as we continue to grow the LW brand.
Christianna is responsible for overseeing all IT, Supply Chain, and Financial operations of Landscape Workshop. Joining the LW team in 2015 with a dedication to high-performance, she progressed through the ranks and has contributed mightily to LW’s excellence in systems and finance. As a result, we’ve not only seen an increase in profits, but in productivity, as well.
Chris is an experienced Sales Leader and joined Landscape Workshop in 2023. He brings expertise scaling sales teams, and driving revenues from previous roles spanning London, Singapore and now the USA. He has consistently delivered proven success through analytics-based decisions with a strong focus on revenue growth and prospecting strategies. His primary focus at Landscape Workshop is to oversee Sales, Business development and Marketing teams and operations, and to contribute to a high-performance culture.
Mark joined the Landscape Workshop team in 2017 with 23 years of landscape experience. He works closely with our branch operation teams to ensure consistent field operations and high quality, professional service across the company. Having served in nearly every role in the landscape business, Mark coaches our team members with the knowledge he has gained in order to help them meet and exceed their goals.
A green industry veteran of over 35 years, Tim brings expert level experience including business ownership to the LW team. With his expertise, Tim oversees all aspects of operations for our Atlanta area branches.
Chad Galloway is a seasoned professional in the green industry, with over two decades of experience. Holding his Setting of Landscape Plants (SLP) license in AL, Chad has demonstrated expertise in various management roles. Currently, he plays a key role in overseeing operations in our southern branches.
Bill is a highly accomplished professional in the green industry, boasting more than 32 years of experience. He proudly holds a B.S. in Ornamental Horticulture from Auburn University, along with Alabama state licenses in Setting of Landscape Plants (SLP) and Landscape Design. As the Vice President of Operations, he is dedicated to cultivating future leaders who not only possess knowledge and expertise, but also demonstrate an unwavering commitment to LW’s core company values.
An SHRM Certified Professional, Pam’s focus is on Landscape Workshop employees. She oversees all Human Resource functions, including the H2B program, and coordinates with management to ensure the company provides a safe work environment where employees are treated fairly.
Kerry joined the LW team in 2021, bringing with her over 8 years of experience in public accounting, corporate accounting and banking. She holds a BS in Accounting magna cum laude and a Masters of Tax Accounting from the University of Alabama. Kerry’s technical expertise and experience is crucial to the LW team as we continue on into our next phase of growth.
Nicole focuses on Landscape Workshop’s growth, both internally and externally. One of her goals is to recruit the top talent needed for Landscape Workshop to have the most professional management team in the industry. Additionally, she focuses on expanding the LW footprint through potential acquisitions. With over 12 years of talent acquisition experience, Nicole is skilled in building connections and seeking out valuable opportunities for the company.
Marcus holds his Master of Business Administration in Project Management from Columbia Southern University and has over 9 years of senior-level management experience in the software and logistics industry. Within Landscape Workshop, Marcus functions as LW’s system expert providing data analysis, training and support to the operations division.
With over 20 years of green industry experience, Sarah serves as our Director of Floriculture. She graduated from the University of Georgia with a degree in Science Horticulture and is a Certified Horticulturist. Sarah has extensive work experience in the industry including account management, business development, garden management, and landscape design & consulting.
Whit graduated with his Bachelor’s degree in Finance & Marketing from the University of Alabama and his Master’s degree in Finance & Consulting from the University of Tennessee. With his mixture of education and over 5 years of work experience, Whit assists in many different avenues of business development including sourcing and qualifying acquisition targets, project management over the acquisition process, and general business reporting and analysis.
Darby joined LW at the beginning of 2021, bringing with her 8 years of knowledge and experience in HR function and recruiting. Her main goal is to build the most effective workforce possible through customized processes to draw talent in and help them develop further in their chosen field. At LW, Darby has a heavy focus on collegiate recruiting, including training and development, to help create talent that will be the future leaders of the green industry. Darby also serves on the Workforce Advisory Board for the National Association of Landscape Professionals where she provides her insight to combating the industry’s workforce crisis.
Justin joined the Landscape Workshop executive team to lead our growing Install Division. Justin comes with vast experience building high performing organizations, most recently with Fleetcor (NYSE: FLT) where he served as VP of Corporate Strategy and M&A as well as serving as an executive in portfolio companies predominately focusing on sales, revenue, and growth. Prior to that, Justin worked as an Engagement Manager in management & strategy consulting for various industrial clients at while at Accenture and Partners in Performance. He graduated from Georgia Tech with Highest Honors in Industrial Engineering and lives in Atlanta, Ga with his wife and two young kids.
With over 15 years of experience in the green industry and a bachelor’s degree in landscape Horticulture from Auburn University, Adam has dedicated his career to providing exceptional landscaping services to a wide array of commercial clients. Since joining Landscape Workshop in 2014, Adam’s exceptional performance and dedication to customer service resulted in numerous promotions. Prior to his role as General Manager of LW Birmingham, Adam served as Operations Manager for Central Alabama, General Manager of LW Montgomery/Auburn and General Manager of LW Nashville.
Jim joined the Landscape Workshop team in 2022, bringing with him more than 30 years of industry experience in landscape construction and maintenance. In his new role as VP of Construction, he is challenged with developing, enhancing and scaling our current construction operations. His wealth of knowledge and professionalism is a welcomed asset to the LW team.
A 30+ year industry veteran, Paul is an expert on all things landscaping. His main charge as CIO, includes performing operational due diligence and post-merger integration of acquisitions. Since 2014, Paul has successfully defined and implemented a clear set of processes, aptly named, “The LW Way,” that guarantees every customer will have a first-class experience and every property will look its best. In this new position, Paul will continue to do what he does best, coach people and develop the culture in newly acquired parts of the LW family.
