Our People

David Ray

Jason Twigg

Regional Vice President

David Ray

Shannan Adkins

Controller

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David Ray

Ty Trent

Regional Vice President

David Ray

Kyle Cobb

Director of Data Analytics

Since joining the company, Kyle Cobb has built Landscape Workshop’s data infrastructure from the ground up, developing scalable reporting systems, financial forecasts, and performance management frameworks that guide decision-making across multiple business units. With a background in operations and account management, Kyle brings hands-on industry experience and a passion for transforming complex data into actionable business intelligence.

David Ray

Trent Wright

Supply Chain & Procurement Director

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David Ray

Jason Smith

Business Development Manager

Jason joined Landscape Workshop’s Corporate Development team in 2025. He brings over 12 years of corporate transaction experience in mergers and acquisitions. Jason graduated from the University of Alabama with his Bachelor’s degree in Corporate Finance and Accounting. He helps lead LW’s M&A function by working with sellers through the transaction process and supporting post-acquisition alignment into Landscape Workshop.

David Ray

Alan Warfield

Chief Legal

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David Ray

Grayson Wiles

Business Development Analyst

Grayson joined Landscape Workshop’s Corporate Development team in 2025. He supports the company’s acquisition efforts, including sourcing, financial analysis, due diligence, and post-closing integration. His prior experiences include roles in economic policy, consulting, and an early-stage startup. Grayson earned his bachelor’s degree from Vanderbilt University.

David Ray

Rachel Luehrmann

Director of Sales

With over 25 years of sales leadership in various industries, Rachel Luehrmann has built award-winning teams throughout the U.S for industry-leading companies. Her diverse background covers sales, operations and marketing in consumer based and B2B environments. As Director of Sales, she is focused on leading strategic growth through cultivating talent, developing high performance sales teams and creating “raving fans” in our clients. She is passionate about mentoring future leaders, increasing market share and building winning cultures both internally & externally.

David Ray

Birte Von Schwarzenfeld

Chief Commercial Officer

Birte Von Schwarzenfeld brings more than two decades of commercial leadership spanning industrials, building materials, and services. Her background includes revenue and gross margin growth, brand and digital strategy, and customer-experience-led go-to-market optimization. Von Schwarzenfeld holds an MBA with High Distinction (Baker Scholar) from Harvard Business School and an M.S. in Physics from Technical University Berlin. 

David Ray

Jennifer Harris

Marketing Manager

Harris brings over 15 years of experience leading innovative marketing strategies across healthcare, financial services, home services, and media. She has managed multimillion-dollar campaigns, overseen rebrands, launched multi-state marketing initiatives, and partnered with media and community organizations to expand brand presence.

David Ray

Vice President of Operations

David Ray is the former Owner of EdgeForm Landscape Management, where he established a strong reputation for craftsmanship, innovation, and customer-first service. Following EdgeForm’s acquisition by Landscape Workshop, he now serves as Vice President of Operations for Louisiana. With more than 15 years of experience in commercial construction as a Project Manager, Estimator, and Regional Vice President, David brings a proven ability to scale service delivery through both strategic growth and hands-on operational excellence. He is also a licensed General Contractor in Louisiana and Mississippi and holds an irrigation license. David is dedicated to ensuring his team delivers exceptional landscapes, fosters strong client relationships, and upholds a culture of consistency and integrity. He lives in St. Francisville, LA with his wife, Angie, and is the proud father of two adult daughters.

Angie Ray

Communications Manager

Angie Ray serves as Communications Manager at Landscape Workshop, where she leverages more than 30 years of experience in marketing, design, and strategic communications. Previously, she was the Marketing Director at EdgeForm, where her brand strategy and communications helped propel the business to more than $17 million in revenue in under seven years. Her career also includes leadership roles in global organizations, including serving as Director of North American Marketing at PerkinElmer, where she oversaw integrated sales and marketing strategies for a $330M division and directed large-scale events and customer engagement campaigns. She lives in St. Francisville, LA with her husband, David, and has two adult daughters.

Nestor Nazario

Vice President of Operations

Nestor Nazario is a seasoned professional with over 25 years of experience in the Florida landscape industry. With his extensive background in landscape management and a focus on operational excellence, Nestor plays a pivotal role in expanding Landscape Workshop’s footprint in Central and South Florida. His leadership is instrumental in maintaining high standards of service and fostering professional growth within the team.

Mark Pettke

Senior Vice President of Operational Excellence

Mark joined the Landscape Workshop team in 2017 with 23 years of landscape experience. He works closely with our branch operation teams to ensure consistent field operations and high quality, professional service across the company. Having served in nearly every role in the landscape business, Mark coaches our team members with the knowledge he has gained in order to help them meet and exceed their goals.

Brooke Payne

Talent Acquisition Manager

With over 8 years of experience in talent acquisition and recruitment, Brooke brings a well-rounded background in both executive search and high-volume hiring. A proud graduate of the University of Montevallo, she has built a reputation for identifying top talent and making strategic placements across a wide range of industries—from operations and sales to corporate leadership roles. Brooke is passionate about connecting the right people with the right opportunities and is known for her instinctive ability to understand both talent needs and candidate potential. Whether it’s building teams from the ground up or securing high-impact leaders, Brooke thrives on helping business grow and careers take off.

Jonathan Wright

Director of Sales

With over 15 years of sales leadership experience across multiple industries, Jonathan Wright has led high-performing account managers and new business teams throughout the southeastern United States. As Director of Sales, he is focused on delivering strong results while building a team culture rooted in accountability, collaboration, and winning. Passionate about developing talent and driving sustainable growth, Jonathan brings a strategic, people-first approach to building and sustaining a high-performance sales culture.

Claudia Armstrong

Early Talent and Corporate Acquisition Specialist

Claudia focuses on recruiting early talent to Landscape Workshop, overseeing both the internship program and the Associate Account Manager program. Passionate about helping students find their path in the green industry, she thrives on relationship building and the personal connections that define the field. Claudia also supports corporate recruiting, event coordination, and works closely with the M&A team on acquisition-related efforts. She brings a strong focus on program development, helping create and enhance the initiatives that shape Landscape Workshop’s future leaders. Claudia began her career in talent acquisition in 2023 and is a proud graduate of Auburn University.

Garrett Rogers

Garrett Rogers, CPA

Corporate Development Analyst

Garrett joined the Landscape Workshop team in 2025 to assist with executing M&A transactions, monthly reporting, and other ad-hoc analyses. Bringing with him over 5 years of public accounting experience and 2 years corporate accounting. He holds a BS in Accounting from Auburn University. He also actively holds his CPA license.

Michelle McMurry

Chief Of Staff

Michelle joined the LW staff in 2024 and comes to the team with a unique skill set to support and expand the productivity of our C-Suite. A University of North Carolina at Chapel Hill graduate, Michelle holds a degree in journalism and has a diverse background in communications, taking her from the fast-paced arena of professional sports marketing to the rewarding world of educational consulting to the complex inner workings of the United States government. For the past 11 years, she has served as a C-Level executive assistant in an international consulting firm and was an integral part in establishing a new division of the company. With this variety of experience across multiple industries and having set up and built several small businesses from the ground up, Michelle brings a keen eye for detail and expertise in administration to the LW team. She is responsible for managing special projects, driving strategic initiatives and collaborating with the senior executive team to optimize company performance.

Adam Leger

Vice President of Operations

With over 15 years of experience in the green industry and a bachelor’s degree in landscape Horticulture from Auburn University, Adam has dedicated his career to providing exceptional landscaping services to a wide array of commercial clients. Since joining Landscape Workshop in 2014, Adam’s exceptional performance and dedication to customer service resulted in numerous promotions. Prior to his role as General Manager of LW Birmingham, Adam served as Operations Manager for Central Alabama, General Manager of LW Montgomery/Auburn and General Manager of LW Nashville.

Justin Smith

Austin McClure

Vice President of Operations

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Whit Joseph

Corporate Development Manager

Whit graduated with his Bachelor’s degree in Finance & Marketing from the University of Alabama and his Master’s degree in Finance & Consulting from the University of Tennessee. With his mixture of education and over 5 years of work experience, Whit assists in many different avenues of business development including sourcing and qualifying acquisition targets, project management over the acquisition process, and general business reporting and analysis.

Chase Matherson

Director of IT

Chase Matherson has served Landscape Workshop for 10 years under the IT umbrella. Starting his career in IT as a systems admin, Chase worked his way up the ranks to a Network Engineer. Through his hard work and dedication, he now serves as the Director of IT. Under his leadership Landscape Workshop has been able to seamlessly evolve in the technology realm and continues to progress.

Sarah Cash

Director of Floriculture

With over 20 years of green industry experience, Sarah serves as our Director of Floriculture. She graduated from the University of Georgia with a degree in Science Horticulture and is a Certified Horticulturist. Sarah has extensive work experience in the industry including account management, business development, garden management, and landscape design & consulting.

Marcus Jones

Director of Systems

Marcus holds his Master of Business Administration in Project Management from Columbia Southern University and has over 9 years of senior-level management experience in the software and logistics industry. Within Landscape Workshop, Marcus functions as LW’s system expert providing data analysis, training and support to the operations division.

Nicole Lee

Dir. of Corporate and Talent Acquisitions

Nicole focuses on Landscape Workshop’s growth, both internally and externally. One of her goals is to recruit the top talent needed for Landscape Workshop to have the most professional management team in the industry. Additionally, she focuses on expanding the LW footprint through potential acquisitions. With over 12 years of talent acquisition experience, Nicole is skilled in building connections and seeking out valuable opportunities for the company.

Kerry Early, CPA

V.P. of Finance

Kerry joined the LW team in 2021, bringing with her over 8 years of experience in public accounting, corporate accounting and banking. She holds a BS in Accounting magna cum laude and a Masters of Tax Accounting from the University of Alabama. Kerry’s technical expertise and experience is crucial to the LW team as we continue on into our next phase of growth.

Pam Blankenship

V.P. of Human Resources

An SHRM Certified Professional, Pam’s focus is on Landscape Workshop employees. She oversees all Human Resource functions, including the H2B program, and coordinates with management to ensure the company provides a safe work environment where employees are treated fairly.

Bill Cobb

Vice President of Operations

Bill is a highly accomplished professional in the green industry, boasting more than 32 years of experience. He proudly holds a B.S. in Ornamental Horticulture from Auburn University, along with Alabama state licenses in Setting of Landscape Plants (SLP) and Landscape Design. As the Vice President of Operations, he is dedicated to cultivating future leaders who not only possess knowledge and expertise, but also demonstrate an unwavering commitment to LW’s core company values.

Chad Galloway

Vice President of Operations

Chad Galloway is a seasoned professional in the green industry, with over two decades of experience. Holding his Setting of Landscape Plants (SLP) license in AL, Chad has demonstrated expertise in various management roles. Currently, he plays a key role in overseeing operations in our southern branches.

Tim Christie

Vice President of Operations

A green industry veteran of over 35 years, Tim brings expert level experience including business ownership to the LW team. With his expertise, Tim oversees all aspects of operations for our Atlanta area branches.

Jim Davis

V.P. of Construction

Jim joined the Landscape Workshop team in 2022, bringing with him more than 30 years of industry experience in landscape construction and maintenance. In his new role as VP of Construction, he is challenged with developing, enhancing and scaling our current construction operations. His wealth of knowledge and professionalism is a welcomed asset to the LW team.

Chris Rance

Chief Revenue Officer

Chris is an experienced Sales Leader and joined Landscape Workshop in 2023. He brings expertise scaling sales teams, and driving revenues from previous roles spanning London, Singapore and now the USA. He has consistently delivered proven success through analytics-based decisions with a strong focus on revenue growth and prospecting strategies. His primary focus at Landscape Workshop is to oversee Sales, Business development and Marketing teams and operations, and to contribute to a high-performance culture.

Christianna Denelsbeck Rudder

Chief Financial Officer

Christianna is responsible for overseeing all IT, Supply Chain, and Financial operations of Landscape Workshop. Joining the LW team in 2015 with a dedication to high-performance, she progressed through the ranks and has contributed mightily to LW’s excellence in systems and finance. As a result, we’ve not only seen an increase in profits, but in productivity, as well.

Joe Socolof

Chief Operating Officer

A dedicated professional with over 25 years of experience as a management consultant and operator, Joe brings with him his expertise in operations, supply chain/procurement, finance and capital productivity. Joe’s main focus is to ensure that all of the LW branch locations are delivering consistent, superior service in every market we serve, while also developing LW employees to be the best that they can be every day. With Joe’s comprehensive experience, we are dedicated to maintaining our reputation of industry-leading customer service as we continue to grow the LW brand.

J.T. Price

Chief Executive Officer

J.T.’s main priority as CEO is to keep Landscape Workshop’s customers and employees happy. Since joining the leadership team in 2014, his primary goal has been to cultivate a performance culture – not a political one. We believe that we have the best talent in the industry, and J.T. aims to align every team member with our mission to be the most dependable landscape service provider in the Southeast.

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ABOUT US

Our People

Executive Leadership

J.T. Price

Joe Socolof

Christianna Denelsbeck Rudder

Birte Von Schwarzenfeld

Bill Cobb

Alan Warfield

Chris Rance

Mark Pettke

Operations & Regional Leadership

Tim Christie

Nestor Nazario

Chad Galloway

Adam Leger

David Ray

Ty Trent

Austin McClure

Jason Twigg

Corporate Management

Pam Blankenship

Kerry Early, CPA

Shannan Adkins

Mergers & Acquisitions

Whit Joseph

Garrett Rogers, CPA

Grayson Wiles

Recruitment

Nicole Lee

Brooke Payne

Claudia Armstrong

Landscape Workshop Ambassador

Brad Terrell

Steven Cohen

Ron Bethke

Jeff Daley

Nick Brummel

Patrick Deery

Joe Dinwiddie

Josh Ford

Ralph Marano