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BIRMINGHAM, Ala. – Landscape Workshop today announced the acquisition of Luigi’s Landscaping Co., Inc. (“Luigi”), a strategic addition that expands the company’s South Florida footprint with a new facility in Broward County (Fort Lauderdale). The move supports Landscape Workshop’s growth strategy in commercial landscape maintenance across the Southern United States. Luigi founder and CEO Ralph Marano has joined Landscape Workshop…
BIRMINGHAM, Ala. – Landscape Workshop, a leading provider of commercial landscaping services, is pleased to announce the appointment of Jennifer Harris as Marketing Manager. In this role, Harris will oversee integrated marketing campaigns, drive brand strategy and messaging, and manage the company’s digital presence across social media, web, and email platforms. She will also support sales growth, while ensuring consistent…
BIRMINGHAM, Ala. – Landscape Workshop, a leading provider of commercial landscaping services, today announced the appointment of Birte von Schwarzenfeld as Chief Commercial Officer (CCO). In this role, von Schwarzenfeld will oversee all sales and marketing functions company-wide and will report to CEO J.T. Price. “It’s a pleasure to welcome Birte to our C-Suite,” said J.T. Price. “Her proven success in building high-performing sales and marketing…
BIRMINGHAM, Ala. – Landscape Workshop today announced its acquisition of Bethke Landscaping, Inc., marking its expansion into Maryland and further growth across the DMV region. This acquisition strengthens Landscape Workshop’s commitment to delivering professional, reliable, and consistent services to top property managers and owners across the Southeastern United States. Bethke’s Founder and CEO, Ron Bethke, will join Landscape Workshop as…
BIRMINGHAM, Ala. – Landscape Workshop is proud to announce its acquisition of Daley Lawn Care, Inc. (“Daley”), marking the Company’s expansion into southwest Florida within the Naples Market. This acquisition underscores Landscape Workshop’s dedication to growing its commercial landscape maintenance business in the Southern United States and providing professional and consistent services to top property management companies and owners. Daley…
BIRMINGHAM, Ala. – Landscape Workshop, a leading commercial grounds management and landscaping company serving the Southeastern United States, has acquired Willis Landscaping, Inc. (“Willis”), a well respected provider of high-quality landscaping services in Lynchburg, Virginia. This strategic acquisition—Landscape Workshop’s fifth in Virginia—strengthens the company’s foothold in Lynchburg, Roanoke, and Charlottesville, advancing its mission to deliver premium commercial landscaping and grounds…
BIRMINGHAM, Ala. – Landscape Workshop is proud to announce its acquisition of Land Care Solutions, LLC (“Land Care”), a strategic addition that strengthens the company’s presence in the Tampa, Florida market. This marks Landscape Workshop’s seventh acquisition in the Tampa area, reflecting its continued focus on growth and regional expansion. Land Care Solutions has built a strong reputation for providing…
BIRMINGHAM, Ala. – Landscape Workshop is proud to announce its acquisition of Brummel Lawn & Landscape LLC (“Brummel”), marking the Company’s expansion into Missouri with the Kansas City Market. This acquisition underscores Landscape Workshop’s dedication to growing its commercial landscape maintenance business in the Southern United States and providing professional and consistent services to top property management companies and owners. …
BIRMINGHAM, Ala. – May 19, 2025 – Landscape Workshop (the “Company”), a full-service grounds maintenance provider for commercial properties across the Southeastern U.S., announced today that an Ares Private Equity fund (“Ares”) has acquired a majority stake in the Company. Through this transaction, Landscape Workshop will gain additional capital to expand its regional footprint, scale through new strategic acquisitions, and…
BIRMINGHAM, Ala. – Landscape Workshop is proud to announce its acquisition of Green Dream Landscaping LLC (“Green Dream”), a strategic addition that strengthens the company’s presence in the Richmond, Virginia market. This marks Landscape Workshop’s second acquisition in the Richmond area, reflecting its ongoing focus on growth and regional expansion. “We are excited to strengthen our presence in Richmond with…
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Since joining the company, Kyle Cobb has built Landscape Workshop’s data infrastructure from the ground up, developing scalable reporting systems, financial forecasts, and performance management frameworks that guide decision-making across multiple business units. With a background in operations and account management, Kyle brings hands-on industry experience and a passion for transforming complex data into actionable business intelligence.
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Jason joined Landscape Workshop’s Corporate Development team in 2025. He brings over 12 years of corporate transaction experience in mergers and acquisitions. Jason graduated from the University of Alabama with his Bachelor’s degree in Corporate Finance and Accounting. He helps lead LW’s M&A function by working with sellers through the transaction process and supporting post-acquisition alignment into Landscape Workshop.
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Grayson joined Landscape Workshop’s Corporate Development team in 2025. He supports the company’s acquisition efforts, including sourcing, financial analysis, due diligence, and post-closing integration. His prior experiences include roles in economic policy, consulting, and an early-stage startup. Grayson earned his bachelor’s degree from Vanderbilt University.
Birte Von Schwarzenfeld brings more than two decades of commercial leadership spanning industrials, building materials, and services. Her background includes revenue and gross margin growth, brand and digital strategy, and customer-experience-led go-to-market optimization. Von Schwarzenfeld holds an MBA with High Distinction (Baker Scholar) from Harvard Business School and an M.S. in Physics from Technical University Berlin.
Harris brings over 15 years of experience leading innovative marketing strategies across healthcare, financial services, home services, and media. She has managed multimillion-dollar campaigns, overseen rebrands, launched multi-state marketing initiatives, and partnered with media and community organizations to expand brand presence.
David Ray is the former Owner of EdgeForm Landscape Management, where he established a strong reputation for craftsmanship, innovation, and customer-first service. Following EdgeForm’s acquisition by Landscape Workshop, he now serves as Vice President of Operations for Louisiana. With more than 15 years of experience in commercial construction as a Project Manager, Estimator, and Regional Vice President, David brings a proven ability to scale service delivery through both strategic growth and hands-on operational excellence. He is also a licensed General Contractor in Louisiana and Mississippi and holds an irrigation license. David is dedicated to ensuring his team delivers exceptional landscapes, fosters strong client relationships, and upholds a culture of consistency and integrity. He lives in St. Francisville, LA with his wife, Angie, and is the proud father of two adult daughters.
Angie Ray serves as Communications Manager at Landscape Workshop, where she leverages more than 30 years of experience in marketing, design, and strategic communications. Previously, she was the Marketing Director at EdgeForm, where her brand strategy and communications helped propel the business to more than $17 million in revenue in under seven years. Her career also includes leadership roles in global organizations, including serving as Director of North American Marketing at PerkinElmer, where she oversaw integrated sales and marketing strategies for a $330M division and directed large-scale events and customer engagement campaigns. She lives in St. Francisville, LA with her husband, David, and has two adult daughters.
Nestor Nazario is a seasoned professional with over 25 years of experience in the Florida landscape industry. With his extensive background in landscape management and a focus on operational excellence, Nestor plays a pivotal role in expanding Landscape Workshop’s footprint in Central and South Florida. His leadership is instrumental in maintaining high standards of service and fostering professional growth within the team.
Mark joined the Landscape Workshop team in 2017 with 23 years of landscape experience. He works closely with our branch operation teams to ensure consistent field operations and high quality, professional service across the company. Having served in nearly every role in the landscape business, Mark coaches our team members with the knowledge he has gained in order to help them meet and exceed their goals.
With over 8 years of experience in talent acquisition and recruitment, Brooke brings a well-rounded background in both executive search and high-volume hiring. A proud graduate of the University of Montevallo, she has built a reputation for identifying top talent and making strategic placements across a wide range of industries—from operations and sales to corporate leadership roles. Brooke is passionate about connecting the right people with the right opportunities and is known for her instinctive ability to understand both talent needs and candidate potential. Whether it’s building teams from the ground up or securing high-impact leaders, Brooke thrives on helping business grow and careers take off.
With over 15 years of sales leadership experience across multiple industries, Jonathan Wright has led high-performing account managers and new business teams throughout the southeastern United States. As Director of Sales, he is focused on delivering strong results while building a team culture rooted in accountability, collaboration, and winning. Passionate about developing talent and driving sustainable growth, Jonathan brings a strategic, people-first approach to building and sustaining a high-performance sales culture.
Claudia focuses on recruiting early talent to Landscape Workshop, overseeing both the internship program and the Associate Account Manager program. Passionate about helping students find their path in the green industry, she thrives on relationship building and the personal connections that define the field. Claudia also supports corporate recruiting, event coordination, and works closely with the M&A team on acquisition-related efforts. She brings a strong focus on program development, helping create and enhance the initiatives that shape Landscape Workshop’s future leaders. Claudia began her career in talent acquisition in 2023 and is a proud graduate of Auburn University.
Garrett joined the Landscape Workshop team in 2025 to assist with executing M&A transactions, monthly reporting, and other ad-hoc analyses. Bringing with him over 5 years of public accounting experience and 2 years corporate accounting. He holds a BS in Accounting from Auburn University. He also actively holds his CPA license.
Michelle joined the LW staff in 2024 and comes to the team with a unique skill set to support and expand the productivity of our C-Suite. A University of North Carolina at Chapel Hill graduate, Michelle holds a degree in journalism and has a diverse background in communications, taking her from the fast-paced arena of professional sports marketing to the rewarding world of educational consulting to the complex inner workings of the United States government. For the past 11 years, she has served as a C-Level executive assistant in an international consulting firm and was an integral part in establishing a new division of the company. With this variety of experience across multiple industries and having set up and built several small businesses from the ground up, Michelle brings a keen eye for detail and expertise in administration to the LW team. She is responsible for managing special projects, driving strategic initiatives and collaborating with the senior executive team to optimize company performance.
With over 15 years of experience in the green industry and a bachelor’s degree in landscape Horticulture from Auburn University, Adam has dedicated his career to providing exceptional landscaping services to a wide array of commercial clients. Since joining Landscape Workshop in 2014, Adam’s exceptional performance and dedication to customer service resulted in numerous promotions. Prior to his role as General Manager of LW Birmingham, Adam served as Operations Manager for Central Alabama, General Manager of LW Montgomery/Auburn and General Manager of LW Nashville.
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Whit graduated with his Bachelor’s degree in Finance & Marketing from the University of Alabama and his Master’s degree in Finance & Consulting from the University of Tennessee. With his mixture of education and over 5 years of work experience, Whit assists in many different avenues of business development including sourcing and qualifying acquisition targets, project management over the acquisition process, and general business reporting and analysis.
Chase Matherson has served Landscape Workshop for 10 years under the IT umbrella. Starting his career in IT as a systems admin, Chase worked his way up the ranks to a Network Engineer. Through his hard work and dedication, he now serves as the Director of IT. Under his leadership Landscape Workshop has been able to seamlessly evolve in the technology realm and continues to progress.
With over 20 years of green industry experience, Sarah serves as our Director of Floriculture. She graduated from the University of Georgia with a degree in Science Horticulture and is a Certified Horticulturist. Sarah has extensive work experience in the industry including account management, business development, garden management, and landscape design & consulting.
Marcus holds his Master of Business Administration in Project Management from Columbia Southern University and has over 9 years of senior-level management experience in the software and logistics industry. Within Landscape Workshop, Marcus functions as LW’s system expert providing data analysis, training and support to the operations division.
Nicole focuses on Landscape Workshop’s growth, both internally and externally. One of her goals is to recruit the top talent needed for Landscape Workshop to have the most professional management team in the industry. Additionally, she focuses on expanding the LW footprint through potential acquisitions. With over 12 years of talent acquisition experience, Nicole is skilled in building connections and seeking out valuable opportunities for the company.
Kerry joined the LW team in 2021, bringing with her over 8 years of experience in public accounting, corporate accounting and banking. She holds a BS in Accounting magna cum laude and a Masters of Tax Accounting from the University of Alabama. Kerry’s technical expertise and experience is crucial to the LW team as we continue on into our next phase of growth.
An SHRM Certified Professional, Pam’s focus is on Landscape Workshop employees. She oversees all Human Resource functions, including the H2B program, and coordinates with management to ensure the company provides a safe work environment where employees are treated fairly.
Bill is a highly accomplished professional in the green industry, boasting more than 32 years of experience. He proudly holds a B.S. in Ornamental Horticulture from Auburn University, along with Alabama state licenses in Setting of Landscape Plants (SLP) and Landscape Design. As the Vice President of Operations, he is dedicated to cultivating future leaders who not only possess knowledge and expertise, but also demonstrate an unwavering commitment to LW’s core company values.
Chad Galloway is a seasoned professional in the green industry, with over two decades of experience. Holding his Setting of Landscape Plants (SLP) license in AL, Chad has demonstrated expertise in various management roles. Currently, he plays a key role in overseeing operations in our southern branches.
A green industry veteran of over 35 years, Tim brings expert level experience including business ownership to the LW team. With his expertise, Tim oversees all aspects of operations for our Atlanta area branches.
Jim joined the Landscape Workshop team in 2022, bringing with him more than 30 years of industry experience in landscape construction and maintenance. In his new role as VP of Construction, he is challenged with developing, enhancing and scaling our current construction operations. His wealth of knowledge and professionalism is a welcomed asset to the LW team.
Chris is an experienced Sales Leader and joined Landscape Workshop in 2023. He brings expertise scaling sales teams, and driving revenues from previous roles spanning London, Singapore and now the USA. He has consistently delivered proven success through analytics-based decisions with a strong focus on revenue growth and prospecting strategies. His primary focus at Landscape Workshop is to oversee Sales, Business development and Marketing teams and operations, and to contribute to a high-performance culture.
Christianna is responsible for overseeing all IT, Supply Chain, and Financial operations of Landscape Workshop. Joining the LW team in 2015 with a dedication to high-performance, she progressed through the ranks and has contributed mightily to LW’s excellence in systems and finance. As a result, we’ve not only seen an increase in profits, but in productivity, as well.
A dedicated professional with over 25 years of experience as a management consultant and operator, Joe brings with him his expertise in operations, supply chain/procurement, finance and capital productivity. Joe’s main focus is to ensure that all of the LW branch locations are delivering consistent, superior service in every market we serve, while also developing LW employees to be the best that they can be every day. With Joe’s comprehensive experience, we are dedicated to maintaining our reputation of industry-leading customer service as we continue to grow the LW brand.
J.T.’s main priority as CEO is to keep Landscape Workshop’s customers and employees happy. Since joining the leadership team in 2014, his primary goal has been to cultivate a performance culture – not a political one. We believe that we have the best talent in the industry, and J.T. aims to align every team member with our mission to be the most dependable landscape service provider in the Southeast.
