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BIRMINGHAM, Ala. – Landscape Workshop recently completed the acquisition of the landscape operations of Quality Lawnworks of NWF, based in Fort Walton Beach, Florida. In 2010, founder Jeff Hebner began his landscape career with just a truck and small trailer. Through hard work and dedication, he built Quality Lawnworks of NWF into the reputable landscaping company known today. Jeff…
Spruce up your Summertime Flowers! Summer is officially here, and what better way to welcome Summertime than with bright beautiful flowers? We have created a list of some perfect Summer flowers to include in your outdoor space to help you welcome Summertime with open arms. Angelonia Known for it’s bright blooms, Angelonia is a great way to make…
Mother’s Day is quickly approaching, so we thought we might help by dropping a hint of a few of the most popular Mother’s Day flowers! Carnations Known as the “official flower of Mother’s Day” carnations are a wonderful gift for mothers on their special day. Traditionally, red and pink carnations are given to mothers still living, while white carnations…
Summer Landscapes – Why You Should Hire A Landscape Architect Here in the landscaping business, Summertime is prime time for bringing new landscaping ideas to life. The possibilities are endless – so many ideas floating around; Should you plant a garden? Maybe add a pergola? what about lighting? Man, this is going to be a hefty project!! But the good…
March 20th is finally here, marking the first official day of Spring. With 2020 fading in the rearview mirror, let’s look ahead to beauty and new life. Couldn’t we all use a little cheer? To usher in this much-anticipated (much-needed) season of sunny days and time spent outdoors, we would like to give some attention to some of our favorite flowering…
Low Voltage Landscape Lighting Landscape Installations Landscape lighting refers to outdoor lighting fixtures and consists of dependable, weatherproof lights that are used for lighting walls, flower and shrub beds, pathways, trees, driveways and other outdoor features. Choosing the right landscape lighting can impact the look of your outdoor areas. Low voltage landscape lighting consumes less power compared to…
SAFETY: Our Top Priority There is no question that safety is a topic of conversation in many successful businesses, but here at Landscape Workshop, it isn’t just a topic of conversation, it’s a top priority. In all aspects of our daily work, safety is key, whether it’s the safety of our employees or the safety of our clients and those around…
As the number one flower-gift-giving holiday quickly approaches, we thought you may want to take a dive into the message that your gift sends. Red roses, yellow roses, white roses, so many choices – but there is more to that bouquet of flowers you get or give for Valentine’s day, and we are here to tell you just what those…
We are so happy to be able to share with you all that Landscape Workshop was awarded the 2020 NALP award for Overall Safety! Thank you to all of our employees who help make this award achievable through your dedication to making Landscape Workshop a safe environment. Here at LW, we pride ourselves on our attention to detail when it…
2021 is off to a great start for us here at Landscape Workshop as we have recently completed the acquisition of Volunteer Lawn Corporation based in Knoxville, TN! Founder and President of Volunteer Lawn, Wendell Jones, started Volunteer in 1978, growing it into the leading landscape company in East Tennessee. “The employees and customers of Volunteer Lawn have always been…
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Since joining the company, Kyle Cobb has built Landscape Workshop’s data infrastructure from the ground up, developing scalable reporting systems, financial forecasts, and performance management frameworks that guide decision-making across multiple business units. With a background in operations and account management, Kyle brings hands-on industry experience and a passion for transforming complex data into actionable business intelligence.
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Grayson joined Landscape Workshop’s Corporate Development team in 2025. He supports the company’s acquisition efforts, including sourcing, financial analysis, due diligence, and post-closing integration. His prior experiences include roles in economic policy, consulting, and an early-stage startup. Grayson earned his bachelor’s degree from Vanderbilt University.
Birte Von Schwarzenfeld brings more than two decades of commercial leadership spanning industrials, building materials, and services. Her background includes revenue and gross margin growth, brand and digital strategy, and customer-experience-led go-to-market optimization. Von Schwarzenfeld holds an MBA with High Distinction (Baker Scholar) from Harvard Business School and an M.S. in Physics from Technical University Berlin.
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David Ray is the former Owner of EdgeForm Landscape Management, where he established a strong reputation for craftsmanship, innovation, and customer-first service. Following EdgeForm’s acquisition by Landscape Workshop, he now serves as Vice President of Operations for Louisiana. With more than 15 years of experience in commercial construction as a Project Manager, Estimator, and Regional Vice President, David brings a proven ability to scale service delivery through both strategic growth and hands-on operational excellence. He is also a licensed General Contractor in Louisiana and Mississippi and holds an irrigation license. David is dedicated to ensuring his team delivers exceptional landscapes, fosters strong client relationships, and upholds a culture of consistency and integrity. He lives in St. Francisville, LA with his wife, Angie, and is the proud father of two adult daughters.
Nestor Nazario is a seasoned professional with over 25 years of experience in the Florida landscape industry. With his extensive background in landscape management and a focus on operational excellence, Nestor plays a pivotal role in expanding Landscape Workshop’s footprint in Central and South Florida. His leadership is instrumental in maintaining high standards of service and fostering professional growth within the team.
Mark joined the Landscape Workshop team in 2017 with 23 years of landscape experience. He works closely with our branch operation teams to ensure consistent field operations and high quality, professional service across the company. Having served in nearly every role in the landscape business, Mark coaches our team members with the knowledge he has gained in order to help them meet and exceed their goals.
With over 8 years of experience in talent acquisition and recruitment, Brooke brings a well-rounded background in both executive search and high-volume hiring. A proud graduate of the University of Montevallo, she has built a reputation for identifying top talent and making strategic placements across a wide range of industries—from operations and sales to corporate leadership roles. Brooke is passionate about connecting the right people with the right opportunities and is known for her instinctive ability to understand both talent needs and candidate potential. Whether it’s building teams from the ground up or securing high-impact leaders, Brooke thrives on helping business grow and careers take off.
With over 15 years of sales leadership experience across multiple industries, Jonathan Wright has led high-performing account managers and new business teams throughout the southeastern United States. As Director of Sales, he is focused on delivering strong results while building a team culture rooted in accountability, collaboration, and winning. Passionate about developing talent and driving sustainable growth, Jonathan brings a strategic, people-first approach to building and sustaining a high-performance sales culture.
Claudia focuses on recruiting early talent to Landscape Workshop, overseeing both the internship program and the Associate Account Manager program. Passionate about helping students find their path in the green industry, she thrives on relationship building and the personal connections that define the field. Claudia also supports corporate recruiting, event coordination, and works closely with the M&A team on acquisition-related efforts. She brings a strong focus on program development, helping create and enhance the initiatives that shape Landscape Workshop’s future leaders. Claudia began her career in talent acquisition in 2023 and is a proud graduate of Auburn University.
Garrett joined the Landscape Workshop team in 2025 to assist with executing M&A transactions, monthly reporting, and other ad-hoc analyses. Bringing with him over 5 years of public accounting experience and 2 years corporate accounting. He holds a BS in Accounting from Auburn University. He also actively holds his CPA license.
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With over 15 years of experience in the green industry and a bachelor’s degree in landscape Horticulture from Auburn University, Adam has dedicated his career to providing exceptional landscaping services to a wide array of commercial clients. Since joining Landscape Workshop in 2014, Adam’s exceptional performance and dedication to customer service resulted in numerous promotions. Prior to his role as General Manager of LW Birmingham, Adam served as Operations Manager for Central Alabama, General Manager of LW Montgomery/Auburn and General Manager of LW Nashville.
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Whit graduated with his Bachelor’s degree in Finance & Marketing from the University of Alabama and his Master’s degree in Finance & Consulting from the University of Tennessee. With his mixture of education and over 5 years of work experience, Whit assists in many different avenues of business development including sourcing and qualifying acquisition targets, project management over the acquisition process, and general business reporting and analysis.
Chase Matherson has served Landscape Workshop for 10 years under the IT umbrella. Starting his career in IT as a systems admin, Chase worked his way up the ranks to a Network Engineer. Through his hard work and dedication, he now serves as the Director of IT. Under his leadership Landscape Workshop has been able to seamlessly evolve in the technology realm and continues to progress.
With over 20 years of green industry experience, Sarah serves as our Director of Floriculture. She graduated from the University of Georgia with a degree in Science Horticulture and is a Certified Horticulturist. Sarah has extensive work experience in the industry including account management, business development, garden management, and landscape design & consulting.
Marcus holds his Master of Business Administration in Project Management from Columbia Southern University and has over 9 years of senior-level management experience in the software and logistics industry. Within Landscape Workshop, Marcus functions as LW’s system expert providing data analysis, training and support to the operations division.
Nicole focuses on Landscape Workshop’s growth, both internally and externally. One of her goals is to recruit the top talent needed for Landscape Workshop to have the most professional management team in the industry. Additionally, she focuses on expanding the LW footprint through potential acquisitions. With over 12 years of talent acquisition experience, Nicole is skilled in building connections and seeking out valuable opportunities for the company.
Kerry joined the LW team in 2021, bringing with her over 8 years of experience in public accounting, corporate accounting and banking. She holds a BS in Accounting magna cum laude and a Masters of Tax Accounting from the University of Alabama. Kerry’s technical expertise and experience is crucial to the LW team as we continue on into our next phase of growth.
An SHRM Certified Professional, Pam’s focus is on Landscape Workshop employees. She oversees all Human Resource functions, including the H2B program, and coordinates with management to ensure the company provides a safe work environment where employees are treated fairly.
Bill is a highly accomplished professional in the green industry, boasting more than 32 years of experience. He proudly holds a B.S. in Ornamental Horticulture from Auburn University, along with Alabama state licenses in Setting of Landscape Plants (SLP) and Landscape Design. As the Vice President of Operations, he is dedicated to cultivating future leaders who not only possess knowledge and expertise, but also demonstrate an unwavering commitment to LW’s core company values.
Chad Galloway is a seasoned professional in the green industry, with over two decades of experience. Holding his Setting of Landscape Plants (SLP) license in AL, Chad has demonstrated expertise in various management roles. Currently, he plays a key role in overseeing operations in our southern branches.
A green industry veteran of over 35 years, Tim brings expert level experience including business ownership to the LW team. With his expertise, Tim oversees all aspects of operations for our Atlanta area branches.
Jim joined the Landscape Workshop team in 2022, bringing with him more than 30 years of industry experience in landscape construction and maintenance. In his new role as VP of Construction, he is challenged with developing, enhancing and scaling our current construction operations. His wealth of knowledge and professionalism is a welcomed asset to the LW team.
Chris is an experienced Sales Leader and joined Landscape Workshop in 2023. He brings expertise scaling sales teams, and driving revenues from previous roles spanning London, Singapore and now the USA. He has consistently delivered proven success through analytics-based decisions with a strong focus on revenue growth and prospecting strategies. His primary focus at Landscape Workshop is to oversee Sales, Business development and Marketing teams and operations, and to contribute to a high-performance culture.
Christianna is responsible for overseeing all IT, Supply Chain, and Financial operations of Landscape Workshop. Joining the LW team in 2015 with a dedication to high-performance, she progressed through the ranks and has contributed mightily to LW’s excellence in systems and finance. As a result, we’ve not only seen an increase in profits, but in productivity, as well.
A dedicated professional with over 25 years of experience as a management consultant and operator, Joe brings with him his expertise in operations, supply chain/procurement, finance and capital productivity. Joe’s main focus is to ensure that all of the LW branch locations are delivering consistent, superior service in every market we serve, while also developing LW employees to be the best that they can be every day. With Joe’s comprehensive experience, we are dedicated to maintaining our reputation of industry-leading customer service as we continue to grow the LW brand.
J.T.’s main priority as CEO is to keep Landscape Workshop’s customers and employees happy. Since joining the leadership team in 2014, his primary goal has been to cultivate a performance culture – not a political one. We believe that we have the best talent in the industry, and J.T. aims to align every team member with our mission to be the most dependable landscape service provider in the Southeast.
